face//shift is a speculative proposal for the technological democratisation of pretty privilege. Conceived as an everyday object, it translates the familiar logic of automatic digital touch-up into physical space. Subtle facial correction is no longer limited to conspicuous social-media filters; it has become an ordinary feature of video calls, workplace platforms, and private communication, activated with a single tap and performed invisibly by an algorithm. face//shift imagines its material equivalent: a transparent wearable interface that continuously adjusts the face in real time. The wearer cannot select individual features or determine the resulting appearance; their only choice is whether to wear the device at all. Once activated, the system assumes aesthetic control, identifying and correcting what it considers visually advantageous. By rendering beauty adaptive, automated, and potentially distributable, the project reframes pretty privilege as a condition that might be designed rather than inherited, and asks why technological facial optimisation should remain confined only to the screen. At the same time, it reflects on the expanding culture of appearance optimisation, and on the cosmetic practices and subcultures that have emerged in response to it.